Start from template
Explore all templates
Calculator
Preview

Lead capture in hero

Calculator
Preview

Solar leads

Calculator
Preview

Wedding photography lead

Calculator
Preview

Lead capture

Calculator
Preview

Typeform style

Calculator
Preview

Screen printing leads

Automate lead capture and qualification_

Lead Capture Tools for Quality Leads

Some leads are better than others, and as business owners, we’re always looking to gather high-quality leads. While this is a constant challenge, lead capture tools make it easier to generate and qualify leads. Tools like calculators, quizzes, forms, and tests greatly improve your ability to capture these high-quality leads. After all, you want to spend time and resources on leads who are genuinely interested in your services, instead of low-quality leads who won’t convert. Now, you don’t have to spend time sifting through leads, separating the wheat from the chaff. Because we help you capture and qualify leads on autopilot. The beauty of our lead capture software is that you can empower leads to qualify themselves. Interactive content like calculators and quizzes engages your visitors. When leads interact with these tools, they can assess their own needs. For instance, a pricing calculator will qualify leads based on price. A quiz lets you filter out unqualified leads if you ask the right questions. An example is a business loan quiz where users can see for themselves if they meet the revenue requirements, saving you time and resources. Create lead capture tools without any coding skills. Automate your lead collection and qualification process.

Person with checkmark icon

Self-qualification

Create interactive lead capture tools to engage your website visitors. Let leads qualify themselves, and collect high-quality leads automatically.

Dataflow icon

Automated segmentation

Segment your high-quality leads and place them into categories automatically instead of manually. Your entire sales funnel runs smoothly, saving you time.

Lightning bolt icon

Simple integration

Connect our lead capture tools to any CRM or email software, or use our internal tools. Capturing and qualifying leads becomes effortless.

Start for free

Automate lead capture and qualification_

Lead Capture Tools for Quality Leads

Some leads are better than others, and as business owners, we’re always looking to gather high-quality leads. While this is a constant challenge, lead capture tools make it easier to generate and qualify leads. Tools like calculators, quizzes, forms, and tests greatly improve your ability to capture these high-quality leads. After all, you want to spend time and resources on leads who are genuinely interested in your services, instead of low-quality leads who won’t convert. Now, you don’t have to spend time sifting through leads, separating the wheat from the chaff. Because we help you capture and qualify leads on autopilot. The beauty of our lead capture software is that you can empower leads to qualify themselves. Interactive content like calculators and quizzes engages your visitors. When leads interact with these tools, they can assess their own needs. For instance, a pricing calculator will qualify leads based on price. A quiz lets you filter out unqualified leads if you ask the right questions. An example is a business loan quiz where users can see for themselves if they meet the revenue requirements, saving you time and resources. Create lead capture tools without any coding skills. Automate your lead collection and qualification process.

Person with checkmark icon

Self-qualification

Create interactive lead capture tools to engage your website visitors. Let leads qualify themselves, and collect high-quality leads automatically.

Dataflow icon

Automated segmentation

Segment your high-quality leads and place them into categories automatically instead of manually. Your entire sales funnel runs smoothly, saving you time.

Lightning bolt icon

Simple integration

Connect our lead capture tools to any CRM or email software, or use our internal tools. Capturing and qualifying leads becomes effortless.

Start for free

Self-qualification_

Capture Quality Leads Automatically

Getting leads to self-qualify is the Holy Grail of lead qualification. You don’t need to sift through leads to separate out the high-quality ones.

Our software makes it easy for you to create lead capture tools to automate the process. Let leads qualify themselves with interactive calculators, quizzes, forms, and tests.

We help you make lead capture efficient. Try for yourself - it’s free to get started.

Lead capture form built in ConverT_

Automated segmentation_

Lead Capture Tools Save Time

Segmenting leads into different categories takes up a lot of your time when done manually. Why not set lead segmentation on autopilot with our lead capture tools?

Don’t let collecting and sorting through leads take up all of your time. Set up our tools and let them work for you in the background.

Automating lead segmentation saves you time. Time you can spend on other areas of your business.

Automate your lead capture with Convert_

Simple integration_

Effortless Lead Collection

Collect your high-quality leads in one place, and get notified instantly whenever another lead comes through the door. You no longer need to worry about pulling your leads into other platforms.

We simplify integrating lead capture tools with any CRM or email software you may be using. Whether through a native integration or with 1000+ apps through Zapier, connecting your sales and marketing funnel is easy.

Set up a calculator, form, or quiz on your website in minutes to capture, qualify, and segment leads. Sit back and watch your inbox light up.

Capture your leads in any system you want with Convert_
Start for free

Self-qualification_

Capture Quality Leads Automatically

Getting leads to self-qualify is the Holy Grail of lead qualification. You don’t need to sift through leads to separate out the high-quality ones.

Our software makes it easy for you to create lead capture tools to automate the process. Let leads qualify themselves with interactive calculators, quizzes, forms, and tests.

We help you make lead capture efficient. Try for yourself - it’s free to get started.

Lead capture form built in ConverT_

Automated segmentation_

Lead Capture Tools Save Time

Segmenting leads into different categories takes up a lot of your time when done manually. Why not set lead segmentation on autopilot with our lead capture tools?

Don’t let collecting and sorting through leads take up all of your time. Set up our tools and let them work for you in the background.

Automating lead segmentation saves you time. Time you can spend on other areas of your business.

Automate your lead capture with Convert_

Simple integration_

Effortless Lead Collection

Collect your high-quality leads in one place, and get notified instantly whenever another lead comes through the door. You no longer need to worry about pulling your leads into other platforms.

We simplify integrating lead capture tools with any CRM or email software you may be using. Whether through a native integration or with 1000+ apps through Zapier, connecting your sales and marketing funnel is easy.

Set up a calculator, form, or quiz on your website in minutes to capture, qualify, and segment leads. Sit back and watch your inbox light up.

Capture your leads in any system you want with Convert_
Start for free

No coding skills needed_

Lead Capture Tools to Suit Your Business

Explore all features
Calculator icon

Dynamic Pricing

Create calculators and forms with dynamic pricing to address times of greater demand like weekends or public holidays. Our tools do this automatically once set up, so your dynamic pricing is fully automated.

Conditional Logic

Show or hide questions based on previous answers for a personalized experience. Tailor lead capture tools specifically to the user’s needs, increase submission rates, and collect more high-quality leads.

Multi step form icon

Multi-step forms

Simplify even the most complex offers for your users. Present information across multiple pages instead of cramming everything into one page. Guide users through a step-by-step process and 2x lead capture.

Charts and Graphs

Simplify complex information with visually appealing charts and graphs. Create lead capture tools to visually represent data that changes based on the user's input and improve the user experience.

Integrations

Integrate with your favorite CRM or marketing tool through Zapier - we integrate with 1000+ apps. Our software is 100% supported on mobile.

No Coding Needed

You don’t need coding skills to create dynamic lead capture tools. We simplify the building process for average users, and our premium templates make it even easier for you to get started.

Flexible, versatile & powerful_

Loved by 1,000+ businesses around the world

  • We were spending 3-7 days to price and quote a project. With our lead funnel, it's completely automated.

    “
    Stephan Knight, Director JSJ Smart Homes
    Stephan knight

    Director, JSJ Smart Homes

  • Customers self-quote quickly and efficiently — It saves time and improves customer satisfaction.

    “
    Frank Sandqvist, Smidyo
    Frank Sandqvist

    Founder, Smidyo

  • Demand-based pricing & real-time availability booking is the holy grail. Convert_ is crazy powerful.

    “
    Justin Goodhart, Goodhart Coffee
    Justin Goodhart

    Founder, Goodhart Coffee

  • Convert_ is flexible, cost efficient, feature-rich, and integrates perfectly with HubSpot.

    “
    Ashley Johnston
    Ashley Johnston

    Marketer & advertiser

  • It's straight-forward: my team will be able to adjust it themselves and make iterations super easy.

    “
    Michiel Esveld, Rabo Innovations
    Michiel Esveld

    Project Lead, Rabo Innovations

  • Customers tailor pricing to their budget on my website. When they submit, they're ready to book.

    “
    Matt Reilly, Rift Photography
    Matt Reilly

    Founder, Rift Photography

  • We now capture leads through tailored questions and provide real-time ROI calculations.

    “
    Warre VanDoorne, Eltex
    Warre Vandoorne

    Marketing manager, Eltex

  • Convert_ is a versatile builder with smart and responsive support that quickly got us started!

    “
    Shelly Goodman
    Shelly Goodman

    Marketing & advertising

  • Building our configurator was very effective. It's looking professional and fits with our brand.

    “
    Jorrit Heidbuchel, Ellio
    Jorrit Heidbuchel

    Co-founder, Ellio

  • We're no more missing leads, and we've got a lot of increase in conversion.

    “
    Pira, growth marketeer
    Pira

    Growth marketeer

Read stories about their results

FAQ_

FAQ: Lead Capture Tools

Visit our docs if you want to learn more, or reach out to our support team. We’re very responsive.

Visit our docs

What are lead capture tools?

Lead capture tools are digital tools for collecting contact information and other relevant data from potential customers (leads). These tools help you turn website visitors and social media users into prospects by gathering details like name, email, phone number, and business needs.

How do lead capture tools work?

Lead capture tools like calculators, forms, quizzes, and tests typically offer valuable information in exchange for user details. Once captured, this data can be used for follow-ups, email marketing, and sales outreach.

Leads captured through these tools are more likely to become customers. Because the calculator or quiz has already encouraged a value exchange, which makes it more likely the lead will convert into a customer.

What are common types of lead capture tools?

Forms – Standard contact forms or price estimate forms are popular ways to collect contact details.

  1. Calculators – Interactive tools that provide instant quotes, helping potential customers self-qualify.

  2. Quizzes – Engaging tools that offer personalized results while capturing lead data.

  3. Tests - Interactive content that engages users and can offer personalized product recommendations.

  4. Live Chat & Chatbots – AI-driven chat systems that collect contact info and answer customer questions in real time.

  5. Landing Pages – Dedicated pages designed to capture leads through targeted offers or sign-ups.

Should I embed lead capture tools on my website or create a dedicated lead capture page?

Embedding lead capture tools on your website is a great way to make them easily accessible to potential leads. Placing a lead capture tool on multiple pages (such as the homepage, pricing page, or blog) increases the chances that a visitor will see the tool and be encouraged to interact with it. Additionally, having the tool on your website allows you to easily track its performance and adjust it as needed.

Creating a dedicated lead capture page is also an effective strategy. Lead capture pages are standalone pages designed to convert visitors into new leads.

Removing distractions and focusing solely on the tool increases the likelihood of visitors using it. For instance, dedicated lead capture pages for specific paid advertising or email campaigns may work well. Users focus on one offer instead of seeing a range of offers on your website.

Choosing between the two options depends on your business goals and the type of lead you're trying to capture. Landing pages and embedded lead capture tools have their pros and cons, so it's essential to consider your specific situation and choose the one that will be most effective for your business.

Convert_ offers a range of landing page and lead capture tool templates you can customize. Get quality leads in a matter of minutes!

Why are lead capture tools important?

Increase Conversions – Turn website visitors into potential customers.

  • Grow Email Lists – Build a database for email marketing campaigns.

  • Segment & Qualify Leads – Gather data to identify the most interested and qualified prospects.

  • Automate Sales & Marketing – Streamline follow-ups with CRM and marketing integrations.

What is the difference between lead capture and lead generation?

Lead generation identifies and nurtures prospects for a business. Lead gen can include market research, marketing campaigns, and building relationships with potential customers through networking and other outreach efforts. It aims to create a pool of qualified prospects that you can further nurture and develop into paying customers.

Lead capture is the step in the lead generation process where prospects provide their contact information, usually in exchange for something of value, such as the results of an interactive calculator. After submitting a lead capture form, a prospect becomes a "captured" lead. You can further nurture them into becoming a paying customer through sales. It is the final step of the process and the point at which the lead becomes a potential customer for the business.